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	<title>Starla West, Corporate Impression Management Coach</title>
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		<title>Starla West, Corporate Impression Management Coach</title>
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		<title>A Healthy Dose of Soft Skills &#8211; Just What the Doctor Ordered</title>
		<link>http://starlawest.wordpress.com/2010/08/03/a-healthy-dose-of-soft-skills-just-what-the-doctor-ordered/</link>
		<comments>http://starlawest.wordpress.com/2010/08/03/a-healthy-dose-of-soft-skills-just-what-the-doctor-ordered/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 02:09:45 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Communication Essentials]]></category>

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		<description><![CDATA[DiSC Behavioral Assessment,Soft Skills,Teamwork,Workplace Profile,Building More Effective Relationships Several years ago, I accepted a position in the Corporate Marketing department of a large bank.  Soon I was promoted to Marketing Officer where I found myself working with a power team of women whom senior management depended heavily on to successfully implement huge corporate initiatives.  I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=200&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/DiSC Behavioral Assessment" rel="tag">DiSC Behavioral Assessment</a>,<a href="http://www.technorati.com/tag/Soft Skills" rel="tag">Soft Skills</a>,<a href="http://www.technorati.com/tag/Teamwork" rel="tag">Teamwork</a>,<a href="http://www.technorati.com/tag/Workplace Profile" rel="tag">Workplace Profile</a>,<a href="http://www.technorati.com/tag/Building More Effective Relationships" rel="tag">Building More Effective Relationships</a></p>
<p><!-- #EndTags --></p>
<p align="left"><font face="Calibri" size="3"><img src="http://starlawest.files.wordpress.com/2010/08/edalworkplacemap.jpg?w=225&#038;h=227" width="225" height="227" align="right" />Several years  ago, I accepted a position in the Corporate Marketing department of a large  bank.  Soon I was promoted to Marketing  Officer where I found myself working with a power team of women whom senior  management depended heavily on to successfully implement huge corporate  initiatives.  I have to say&#8230;we were  quite a team making things happen every day at our bank!</font></p>
<p align="left"><font face="Calibri" size="3">Several members  of our team were often invited to present at senior management meetings.  Sadly, I was NEVER one of them.  This frustrated me.  Why wasn&#8217;t I being invited?  I worked just has hard as the others.  There were no differences among us.  Our education and experience levels were the  same, and I was just as talented and skilled as they were.</font></p>
<p align="left"><font face="Calibri" size="3">Having a  naturally dominate personality, I promptly asked my boss WHY.  He replied, <em>&#8220;Starla, the senior management team values and appreciates the  quality of your work.  We know you&#8217;re one  of the hardest working individuals in this bank. However, you&#8217;re a little rough  around the edges and somewhat difficult to deal with.  You may not realize this, but you can be quite  abrasive.  Your soft skills need some  work.&#8221;</em></font></p>
<p align="left"><font face="Calibri" size="3"><em>What?  Soft skills?   What in the world was he talking about?   The only thing that truly matters is working hard and getting results,  right?  WRONG!</em>  </font></p>
<p align="left"><font face="Calibri" size="3"><strong>This was a big &#8220;ah ha&#8221;  moment for me as this is when I learned that without excellent soft skills, my education,  experience and work ethic would only take me so far &#8211; personally and  professionally.</strong></font></p>
<p align="left"><font face="Calibri" size="3">Long story  short, my boss was kind enough to provide me with an opportunity to <em>polish my rough edges</em>.  I attended a training course where a DiSC behavioral  assessment was used to help me better understand&#8230;</font></p>
<div align="left">
<ol>
<li><font face="Calibri" size="3">my work behavioral  style and its strengths,</font></li>
<li><font face="Calibri" size="3">the  behavioral styles of my colleagues and their strengths,</font></li>
<li><font face="Calibri" size="3">how other  behavioral styles react to my style, and</font></li>
<li><font face="Calibri" size="3">strategies I  can use to build more effective relationships with EVERYONE!</font></li>
</ol></div>
<p align="left"><font face="Calibri" size="3">And WOW, the next thing I know, I was presenting at senior  management meetings.  AND, even more  teams wanted me on their team!!!  Looking  back, I am grateful my boss was brutally honest.  Because of him, I received the training needed  to become much more self-aware of my work behavior style and how it impacts  others.  I now know how to utilize my  strengths and adapt my behaviors to build rapport with everyone I work with.</font></p>
<p align="left"><font face="Calibri" size="3">Do you ever find yourself asking, <em>&#8220;Why didn&#8217;t I get that job?   Why am I always being overlooked for promotions?  Why wasn&#8217;t I asked to be on that team?&#8221;</em>  If so, your soft skills (or lack thereof) might  be holding you back.  </font></p>
<p align="left"><font face="Calibri" size="3">Call or email me!  I  can help you!  With a healthy dose of  coaching and a little bit of practice, your soft skills will get the powerful injection  they need to help you achieve your next level of excellence!</font></p>
<p align="left"><font face="Calibri" size="3">Yours in personal and professional development,<br />
				  </font><font face="Calibri" size="3"><a href="http://www.starlawest.com/">Starla  West, Indianapolis&#8217; Premier Corporate Image Coach</a></font> </p>
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			<media:title type="html">Starla West</media:title>
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		<title>Ten Professional Networking Dos and Don&#8217;ts</title>
		<link>http://starlawest.wordpress.com/2010/08/03/ten-professional-networking-dos-and-donts/</link>
		<comments>http://starlawest.wordpress.com/2010/08/03/ten-professional-networking-dos-and-donts/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 01:32:57 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Professional Etiquette]]></category>

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		<description><![CDATA[networking Networking Dos &#38; Don&#8217;ts #1 Don&#8217;t ruin your first impression with bad breath. Pop a few mints before you arrive and have them handy in case you need them during the event. Bad breath is the worst when you are at a crowded event and you must lean in close to someone with bad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=205&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/networking" rel="tag">networking</a></p>
<p><!-- #EndTags --></p>
<p align="left"><font face="Calibri" size="3"><strong><img src="http://starlawest.files.wordpress.com/2010/08/shakinghands4.jpg?w=225&#038;h=225" width="225" height="225" align="right" />Networking Dos &amp;  Don&#8217;ts #1</strong><br />
				    Don&#8217;t ruin your first impression with bad breath. Pop a few mints before you  arrive and have them handy in case you need them during the event.</font></p>
<p align="left"><font face="Calibri" size="3">Bad  breath is the worst when you are at a crowded event and you must lean in close  to someone with bad breath. All you want to do is get away from him or her as  quickly as possible. So don&#8217;t be &quot;that guy&quot; or &quot;that lady&quot;  with bad breath! Add the use of a tongue scraper to your daily regimen of  brushing and flossing to reduce the likelihood of bad breath throughout your  day.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking Dos &amp;  Don&#8217;ts #2</strong><br />
			      At networking events, we become less approachable when our hands are tied up  with food and drink. Remember, we are not there to eat.  We are there to network.  Always mingle first, then eat later. Eating  before we arrive is a great way to curb our hunger. If we must eat, find an  out-of-the-way seat, eat quickly and then resume mingling., eat quickly and then resume  mingling. </font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #3<br />
                  </strong>When eating at a networking event, be selective with the  foods you choose. Choose foods that can be eaten in one bite, and stay away  from foods that will cause bad breath. It is always best to select foods that  can be eaten with toothpicks (and refrain from choosing &quot;sticky&quot;  items) so that your hands stay fresh and clean for handshaking.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #4<br />
				  </strong>Handshaking is impossible when you have a drink in one  hand and a plate full of food in the other. If you are standing, refrain from  eating and drink at the same time. Free and open arms will make you more  approachable.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #5</strong><br />
  At every networking event, there is always &quot;that guy&quot; who  periodically spits food particles onto the plates of others. This is a great  way to become the most avoided individual in the room. To improve your personal  magnetism, simply refrain from speaking with food in your mouth.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #6</strong><br />
			      Always hold your beverage in your left-hand so that your right hand will not be  cold, wet or clammy when shaking hands. And, in between drinks, keep your glass  or coffee cup low (away from your face) near your stomach or waist. All eyes  should be on YOU, not your beverage.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #7</strong><br />
  It is easier to attend a networking event if you go with someone you know.  However, resist the temptation to stay with that person all night. Otherwise,  you defeat the purpose of the event. Simply use these individuals to &quot;get  you started&quot; and then move on to introducing yourself to other attendees.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #8</strong><br />
			      Respect everyone&#8217;s personal space. Don&#8217;t stand closer than three feet to  someone else unless the room is crowded. If it is necessary to stand closer, a  polite acknowledgement/apology is in order. For example, <em>&quot;It is quite loud in here tonight, and I am having difficulty  hearing you. Please forgive me for standing so close and leaning in to hear  you.&quot;</em></font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #9</strong><br />
			      Engaging new acquaintances in unwelcome and unsavory topics (including gossip)  is a fantastic way to create a negative first impression. Your integrity will  come in to question and your new acquaintance will not fully trust you. If  another attendee initiates this type of conversation, immediately excuse  yourself and move on.</font></p>
<p align="left"><font face="Calibri" size="3"><strong>Networking  Dos &amp; Don&#8217;ts #10</strong><br />
			      Be a good listener and don&#8217;t monopolize the conversation. You don&#8217;t want to  become known as the <em>&quot;one-sided (me,  me, me) conversationalist.&quot;</em> Instead, engage in a smooth flow of  conversation that gently bounces back and forth between you and your new  acquaintance.</font></p>
<p><font face="calibri" size="3">Yours in personal and professional development,<br />
				  </font><font face="calibri" size="3"><a href="http://www.starlawest.com/">Starla West,  Indianapolis&#8217; Premier Corporate Image Coach</a></font></p>
<p align="left">&#160;</p>
<div align="left"><font size="3" face="Calibri"><br />
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			<media:title type="html">Starla West</media:title>
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		<title>A Unique Etiquette Question From a Facebook Fan</title>
		<link>http://starlawest.wordpress.com/2010/07/26/a-unique-etiquette-question-from-a-facebook-fan/</link>
		<comments>http://starlawest.wordpress.com/2010/07/26/a-unique-etiquette-question-from-a-facebook-fan/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 19:17:47 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Professional Etiquette]]></category>

		<guid isPermaLink="false">http://starlawest.wordpress.com/2010/07/26/a-unique-etiquette-question-from-a-facebook-fan/</guid>
		<description><![CDATA[wedding etiquette,how to be a lady,savvy and sophisticated etiquette I recently received the following email from a Facebook fan&#8230; &#34;Hi Starla! I have an etiquette question for you. My grandma got a wedding shower invitation today and the wedding shower date is after the wedding date.  The bride is from Louisiana and the groom is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=198&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/wedding etiquette" rel="tag">wedding etiquette</a>,<a href="http://www.technorati.com/tag/how to be a lady" rel="tag">how to be a lady</a>,<a href="http://www.technorati.com/tag/savvy and sophisticated etiquette" rel="tag">savvy and sophisticated etiquette</a></p>
<p><!-- #EndTags --></p>
<p align="left"><font face="Calibri" size="3">I recently received the following email from a Facebook fan&#8230;</font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3"><em>&quot;Hi  Starla! I have an etiquette question for you. My grandma got a wedding shower  invitation today and the wedding shower date is after the wedding date.  The bride is from Louisiana and the groom is  from Canada. They&#8217;re getting married on the beach in Mississippi.  Anyway, my grandma was absolutely offended and  thought it was in poor taste.  I just  think it was bad planning, but otherwise don&#8217;t mind. What do you think?&quot;</em></font></p>
</blockquote>
<p align="left"><font face="Calibri" size="3">&#160;</font><font face="Calibri" size="3">To be sure I understood her question, I responded&#8230;</font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3"><em>&quot;Thank you for your question.  I want to be sure I understand your  grandmother&#8217;s concern.  Is she upset that  the shower is taking place AFTER the wedding?&quot;</em></font></p>
</blockquote>
<p align="left"><font face="Calibri" size="3">My Facebook fan responded&#8230;</font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3"><em>&quot;I  think so.  She thinks it&#8217;s terrible.  I said that maybe they couldn&#8217;t help it  because they&#8217;re from a distance and they&#8217;re having a destination wedding.  It is weird though.  Isn&#8217;t all the hustle and bustle supposed to  be over with by the wedding date?&quot;</em></font></p>
</blockquote>
<p align="left"><font face="Calibri" size="3">To which I responded&#8230;</font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3"><em>&quot;It is a bit odd.  I have never heard of someone having a wedding  shower AFTER the wedding.  Who knows what  led to this decision.  The only thing  within your grandmother&#8217;s control is how she responds.  I&#8217;m not quite sure why she feels offended,  although I do respect her opinion that it is in poor taste.  I encourage your grandmother to respond  however she deems appropriate while maintaining the class and sophistication  that she would expect of you or any other woman.  I hope this helps.&quot;</em></font></p>
</blockquote>
<p align="left"><font face="Calibri" size="3"><strong>The etiquette lesson to be learned here is that it is almost  always best to refrain from pointing out the etiquette mistakes of others.  Very rarely is there anything to be gained by  doing so &#8211; especially when the mistake cannot be easily fixed.  </strong></font></p>
<p align="left"><strong><font face="Calibri" size="3">In the scenario above, nothing positive will come out of  letting the bride and groom know that they have done something that others feel  is in poor taste.  Therefore, the best  way to respond in a refined and sophisticated manner would be to make no  comment at all regarding their decision to hold the shower after the wedding.  Simply wish them many, many years of marital  bliss!</font></strong></p>
<p align="left"><font face="Calibri" size="3">Thank you to my Facebook fan for reaching out and asking for  this advice!</font></p>
<div align="left">
<p><font size="3" face="Calibri"><strong><a href="http://www.starlawest.com" target="_blank"><em>Starla West, Corporate Image Coach</em></a></strong></font></p>
<p><font size="3" face="Calibri"><br />
			          </font></p>
</p></div>
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			<media:title type="html">Starla West</media:title>
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		<item>
		<title>The BASICS Will Make or Break a First Impression Within Seconds</title>
		<link>http://starlawest.wordpress.com/2010/07/01/the-basics-will-make-or-break-a-first-impression-within-seconds/</link>
		<comments>http://starlawest.wordpress.com/2010/07/01/the-basics-will-make-or-break-a-first-impression-within-seconds/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 02:33:51 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Impression Management]]></category>

		<guid isPermaLink="false">http://starlawest.wordpress.com/2010/07/01/the-basics-will-make-or-break-a-first-impression-within-seconds/</guid>
		<description><![CDATA[The BASICS, which are often overlooked and taken for granted, will make or break a first impression within seconds!&#160; To present your &#8220;best self,&#8221; remember to always&#8230; 1. exude a sense of genuine confidence by creating a striking presence with your posture, 2. engage others with eye contact and a slow, flooding and sincere smile, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=195&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif"><strong>The BASICS, which are often  overlooked and taken for granted, will make or break a first impression within  seconds!&#160; To present your &#8220;best self,&#8221; remember to always&#8230;</p>
<p>				    1. exude a sense of genuine confidence by creating a striking presence with  your posture,</p>
<p>				    2. engage others with eye contact and a slow, flooding and sincere smile,</p>
<p>				    3. share your positive and relaxed energy using a five-star handshake,</p>
<p>				    4. facilitate a smooth melody of conversation with your interviewer, and</p>
<p>				    5. properly manage your pacifying behaviors in the event you are a bit nervous.</p>
<p>				    Yours in personal and professional development,<br />
                    <a href="http://www.starlawest.com/about-starla-west-executive-coaching.html">Starla  West, Corporate Image Coach</a></strong></font></p>
<p>			        <font size="2" face="Verdana, Arial, Helvetica, sans-serif"><strong><br />
		            </strong> </font></p>
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			<media:title type="html">Starla West</media:title>
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		<title>How To Ask For The Dress Code When Preparing For A Job Interview</title>
		<link>http://starlawest.wordpress.com/2010/07/01/how-to-ask-for-the-dress-code-when-preparing-for-a-job-interview/</link>
		<comments>http://starlawest.wordpress.com/2010/07/01/how-to-ask-for-the-dress-code-when-preparing-for-a-job-interview/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 02:05:49 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Impression Management]]></category>

		<guid isPermaLink="false">http://starlawest.wordpress.com/2010/07/01/how-to-ask-for-the-dress-code-when-preparing-for-a-job-interview/</guid>
		<description><![CDATA[dress code,preparing for a job interview When preparing for your interview, it is acceptable to ask for your potential employer&#8217;s dress code.&#160; Simply say something like, &#8220;It is important to me that I be dressed appropriately for this interview.&#160; Will you please share with me your dress code along with any specific expectations you have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=192&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/dress code" rel="tag">dress code</a>,<a href="http://www.technorati.com/tag/preparing for a job interview" rel="tag">preparing for a job interview</a></p>
<p><!-- #EndTags --></p>
<p align="left"><font color="#400040" size="3" face="Calibri"><strong>When preparing for your interview, it is acceptable to ask for  your potential employer&#8217;s dress code.&#160; </strong></font></p>
<p align="left"><font color="#400040" size="3" face="Calibri"><strong> Simply say something like, <em>&#8220;It  is important to me that I be dressed appropriately for this interview.&#160;  Will you please share with me your dress code along with any specific  expectations you have for the position for which I am interviewing?&#8221;</em>&#160;  </strong></font></p>
<p align="left"><font color="#400040" size="3" face="Calibri"><strong>Then, to be immediately noticed and remembered favorably, always dress one-notch  above the company&#8217;s basic expectation. </strong></font></p>
<p align="left"><font color="#400040" size="3" face="Calibri"><strong>Yours in personal and professional development,<br />
                      <a href="http://www.starlawest.com">Starla West</a> </strong></font></p>
<div align="left"><font color="#400040" size="3" face="Calibri"><br />
                  </font></div>
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			<media:title type="html">Starla West</media:title>
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		<title>Q &amp; A With A Gentleman From The United Kingdom</title>
		<link>http://starlawest.wordpress.com/2010/06/27/q-a-with-a-gentleman-from-the-united-kingdom/</link>
		<comments>http://starlawest.wordpress.com/2010/06/27/q-a-with-a-gentleman-from-the-united-kingdom/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 16:39:13 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Impression Management]]></category>

		<guid isPermaLink="false">http://starlawest.wordpress.com/2010/06/27/qa-with-a-gentleman-from-the-united-kingdom/</guid>
		<description><![CDATA[corporate image coach,corporate brand,customer service training,Starla West A few weeks ago, I received the following request from a gentleman in the United Kingdom. Dear Ms. West, I am doing a great deal of research at present regarding motivational and life skills coaches around the world and would be delighted if I could ask a small [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=185&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/corporate image coach" rel="tag">corporate image coach</a>,<a href="http://www.technorati.com/tag/corporate brand" rel="tag">corporate brand</a>,<a href="http://www.technorati.com/tag/customer service training" rel="tag">customer service training</a>,<a href="http://www.technorati.com/tag/Starla West" rel="tag">Starla West</a></p>
<p><!-- #EndTags --></p>
<p align="left"><font face="Calibri" size="3"><strong>A few weeks ago, I received the following  request from a gentleman in the United Kingdom.</strong></font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3">Dear Ms. West,</font></p>
<p align="left"><font face="Calibri" size="3">I am doing a great deal of research at present regarding  motivational and life skills coaches around the world and would be delighted if  I could ask a small number of questions regarding your own personal career  and the success you have achieved.</font></p>
<p align="left"><font face="Calibri" size="3">If it is possible for me to send you my questions, could you  please reply to me at (email address)?</font></p>
<p align="left"><font face="Calibri" size="3">Kind regards,<br />
			        (personal information)</font></p>
</blockquote>
<p align="left">&#160;</p>
<p align="left"><font face="Calibri" size="3"><strong>I, of course, agreed to answer his questions  and thought I would share my answers with you, as well!</strong></font></p>
<p align="left">&#160;</p>
<p align="left"><font face="Calibri" size="3"><strong><em><font color="#400040">1. How  did you find your niche in the area you are successful in today?</font></em></strong></font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3">&#8220;I began in the banking industry as a Checking  Account Consultant for various financial institutions throughout the United  States where my job was twofold: (1) help my clients obtain more than their  fair share of new checking customers, and (2) help them keep these customers  for as long as they possibly can. </font></p>
<p align="left"><font face="Calibri" size="3">Banks are a commodity, and in the eyes of the  customer they all offer the same products and services.&#160; The only way a  bank can truly differentiate itself from its competition is by providing a  customer experience that leaves the customer feeling <em>welcomed</em>, <em>valued</em>, <em>reassured</em> and <em>important</em>.&#160; In other words, the bank must  provide <em>superior customer service</em> to stand out among its competition.</font></p>
<p align="left"><font face="Calibri" size="3">I found myself &#8211; day in and day out &#8211; helping  bankers understand that it is their appearance, choice of words, behaviour and  communication skills that impact a customer&#8217;s experience the most, and to  create remarkable, referral-worthy customer experiences, they must properly  manage ALL of these items on a <u>daily</u> basis.&#160; This, of course, is  the core of Impression Management.</font></p>
<p align="left"><font face="Calibri" size="3">I realized over time this was my true passion.&#160;  I absolutely love helping businesses and organizations create remarkable,  referral-worthy customer experiences that keep customers coming back AND  bringing their friends and family members with them.&#160; As a result, I  started my own company where I not only help the financial services industry  but all the various industries throughout the United States better manage the  first impressions of their employees by polishing their appearance, behaviour  and communication skills.&#160; I absolutely love it and can&#8217;t get enough of it!&#8221; </font></p>
</blockquote>
<p align="left">&#160;</p>
<p align="left"><font color="#400040" size="3" face="Calibri"><strong><em>2. On average, how many  people do you help develop, coach and inspire each year?</em></strong></font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3">&#8220;Since I work primarily with businesses and  organizations the answer is literally hundreds!&#8221; </font></p>
</blockquote>
<p align="left">&#160;</p>
<p align="left"><font color="#400040" size="3" face="Calibri"><strong><em>3. In which ways are you  in greatest demand?</em></strong></font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3">&#8220;First and foremost, most businesses and  organizations find it difficult to inspire their employees to WANT to polish  their professional image.&#160; Secondly, corporate training and employee  development departments have been downsized so much that most businesses and  organizations no longer have individuals on staff who are qualified to provide  this type of training.&#160; As a result, they must outsource this training to  qualified experts like me who can create unique and customized training  programs that are engaging and inspiring.&#8221; </font></p>
</blockquote>
<p align="left">&#160;</p>
<p align="left"><font face="Calibri" size="3"><strong><em><font color="#400040">4. What do you feel has  been the key to your success during your career?</font></em></strong></font></p>
<blockquote>
<p align="left"><font face="Calibri" size="3">&#8220;Quite simply, it is my unwavering commitment to  excellence and passion for helping businesses and organizations achieve their  personal and professional best that has gotten me to where I am today!</font>&#8220;</p>
</blockquote>
<p align="left">&#160;</p>
<p align="left"><font size="3" face="Calibri"><strong>Yours in personal and professional development,<br />
			          <a href="http://www.starlawest.com/index.html" target="_blank">Starla West, Corporate Image &amp; Customer Service Coach </a></strong></font></p>
<div align="left"><font size="3" face="Calibri"><br />
	              </font></div>
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			<media:title type="html">Starla West</media:title>
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		<title>Two Thoughts I Had While Running in the Rain</title>
		<link>http://starlawest.wordpress.com/2010/06/20/two-thoughts-i-had-while-running-in-the-rain/</link>
		<comments>http://starlawest.wordpress.com/2010/06/20/two-thoughts-i-had-while-running-in-the-rain/#comments</comments>
		<pubDate>Sun, 20 Jun 2010 14:14:33 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Communication Essentials]]></category>

		<guid isPermaLink="false">http://starlawest.wordpress.com/2010/06/20/two-thoughts-i-had-while-running-in-the-rain/</guid>
		<description><![CDATA[enjoying the journey,living in the moment,staying focused,exercise,Starla West,Corporate Image Coach I left my office at 5pm (after having been in front of my computer since 5am) to go on a reenergizing run in the rain.  Halfway through my run I realized I was extremely uncomfortable and struggling to get through it.  This WAS NOT one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=181&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags --></p>
<p class="tags"><a rel="tag" href="http://www.technorati.com/tag/enjoying the journey">enjoying the journey</a>,<a rel="tag" href="http://www.technorati.com/tag/living in the moment">living in the moment</a>,<a rel="tag" href="http://www.technorati.com/tag/staying focused">staying focused</a>,<a rel="tag" href="http://www.technorati.com/tag/exercise">exercise</a>,<a rel="tag" href="http://www.technorati.com/tag/Starla West">Starla West</a>,<a rel="tag" href="http://www.technorati.com/tag/Corporate Image Coach">Corporate Image Coach</a></p>
<p><!-- #EndTags --></p>
<p><span style="font-family:Calibri;font-size:small;"><a href="http://www.erunningcompany.com/store/" target="_blank"><img src="http://starlawest.files.wordpress.com/2010/06/imagescawixsdk.jpg?w=150&#038;h=150" border="0" alt="" width="150" height="150" align="right" /></a>I left my office at 5pm (after having been in front of my computer since 5am) to go on a reenergizing run in the rain.  Halfway through my run I realized I was extremely uncomfortable and struggling to get through it.  This WAS NOT one of my normal runs.  It wasn&#8217;t the rain causing my discomfort.  In fact, the soft, gentle, cool rain was quite pleasant.  <em>So what was it?</em></span></p>
<p><span style="font-family:Calibri;font-size:small;">After some thought, I soon realized my mistake. Throughout the first half of my run, my head was down and I was focused on the dirty road DIRECTLY in front of me.  Plus, I was obsessing over the challenges of my day.  As a result, both were weighing me down &#8211; mentally AND physically.</span></p>
<p><span style="font-family:Calibri;font-size:small;">Well&#8230;this was simply unacceptable.  So, I lifted my head and focused my eyes on the beautiful grayish-blue sky and deep-green foliage off in the distance in front me.  I then refocused my thoughts on the positive results I will enjoy as a result of this journey in the rain.  The next thing I know, the heaviness I felt in my chest disappeared and my energy level improved.  I picked up my pace and enjoyed a smoother and much more satisfying run.</span><span style="font-family:Calibri;font-size:small;"> </span></p>
<p><span style="font-family:Calibri;font-size:small;"><strong>Thought #1<br />
</strong></span><span style="font-family:Calibri;font-size:small;">Although I do believe it is extremely important &#8220;live in the moment&#8221; and &#8220;enjoy the journey,&#8221; I also believe it is equally important to stay focused on WHERE we are headed and HOW we will get there.  If we lose sight of the purpose of our journey and become overwhelmed with the &#8220;here and now,&#8221; the journey itself becomes much more difficult than it needs to be.</span><span style="font-family:Calibri;font-size:small;"> </span></p>
<p><span style="font-family:Calibri;font-size:small;"><strong>Thought #2<br />
</strong></span><span style="font-family:Calibri;font-size:small;">When we allow ourselves to become overwhelmed by the daily challenges within our personal and professional lives, it has a negative impact on our appearance, behavior and our ability to effectively communicate with others.</span></p>
<p><span style="font-family:Calibri;font-size:small;">Here&#8217;s what happens&#8230;when we are overwhelmed and frustrated, our limbic brain &#8220;leaks&#8221; our negative feelings out to the rest of the world in the form of body language.  As a result, our facial expressions, body language, tone of voice and even our choice of words are negatively impacted.  Most of the time, this is happening on a subconscious level.  We don&#8217;t even realize it, and that is when we hear comments like, <em>&#8220;Are you feeling okay?&#8221;  &#8220;Is there anything wrong?&#8221;  &#8220;Would you like to continue this conversation at a later date?&#8221;</em></span></p>
<p><span style="font-family:Calibri;font-size:small;">To properly manage this frustration, it is important that we take <em>mental breaks</em> and exercise properly.  We should never deny our body the physical exercise it needs to release its negative energy.  And on top of that, we should never deny our body the physical exercise it needs to relax our mind and bring clarity back to our thoughts.  </span></p>
<p><span style="font-family:Calibri;font-size:small;">So when you are overwhelmed and/or extremely frustrated, give yourself permission to immediately stop what you are doing and exercise!  Walk, run, bike, rollerblade, play a sport or whatever!  Just make sure you move and give your brain a chance to relax and refocus on the purpose of your journey.</span></p>
<p>Yours in personal and professional development,<br />
<a href="http://www.starlawest.com">Starla West</a></p>
<div><span style="font-family:Calibri;font-size:small;"><br />
</span></div>
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		<title>I Was Reminded of Something by a Tree Today</title>
		<link>http://starlawest.wordpress.com/2010/06/17/i-was-reminded-of-something-by-a-tree-today/</link>
		<comments>http://starlawest.wordpress.com/2010/06/17/i-was-reminded-of-something-by-a-tree-today/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 03:55:19 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Communication Essentials]]></category>

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		<description><![CDATA[the path of least resistance While running today, I saw a tree that could teach us all a great lesson. So I biked back and took a picture. Here&#8217;s the lesson: While the &#8220;path of least resistance&#34; may take a little longer, be patient&#8230;it WILL eventually get you to where you want to be. That&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=177&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/the path of least resistance" rel="tag">the path of least resistance</a></p>
<p><!-- #EndTags --><font size="2" face="Georgia, Times New Roman, Times, serif"><em><strong><img src="http://starlawest.files.wordpress.com/2010/06/tree1edited.jpg?w=200&#038;h=264" width="200" height="264" align="right" /></strong></em></font></p>
<p align="left"><font size="2" face="Georgia, Times New Roman, Times, serif"><em><strong><font color="#003300">While running today, I saw a tree that could teach us all a great lesson. So I biked back and took a picture. </font></strong></em></font></p>
<p align="left"><font color="#003300" size="2" face="Georgia, Times New Roman, Times, serif"><em><strong>Here&#8217;s the lesson:</strong></em></font></p>
<p align="left"><font color="#003300" size="2" face="Georgia, Times New Roman, Times, serif"><em><strong>While the &#8220;path of least resistance&quot; may take a little  longer, be patient&#8230;it WILL eventually get you to where you want to be.</strong></em></font></p>
<p align="left"><font color="#003300" size="2" face="Georgia, Times New Roman, Times, serif"><em><strong>That&#8217;s not to say the more direct route is a bad  one. It may simply be more challenging and laced with failures to learn from.</strong></em></font><font size="2" face="Georgia, Times New Roman, Times, serif"><em><strong><br />
		            </strong></em></font></p>
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		<title>Summer Vacation Season is Upon Us.  Are You Prepared to Tip Appropriately During Your Travels?</title>
		<link>http://starlawest.wordpress.com/2010/05/17/summer-vacation-season-is-upon-us-are-you-prepared-to-tip-appropriately-during-your-travels/</link>
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		<pubDate>Mon, 17 May 2010 18:13:31 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Professional Etiquette]]></category>

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		<description><![CDATA[tipping etiquette,etiquette for tips,etiquette for tipping When traveling, we should always remember to factor tipping into our budget.  Tipping is a customary way of showing our appreciation for the quality of service we receive from the service providers who help make our vacation relaxing and enjoyable.  We should always be prepared to generously reward good [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=166&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/tipping etiquette" rel="tag">tipping etiquette</a>,<a href="http://www.technorati.com/tag/etiquette for tips" rel="tag">etiquette for tips</a>,<a href="http://www.technorati.com/tag/etiquette for tipping" rel="tag">etiquette for tipping</a></p>
<p><!-- #EndTags --></p>
<div align="left"><img src="http://starlawest.files.wordpress.com/2010/05/tippingedited.jpg?w=300&#038;h=200" width="300" height="200" align="right" /><font face="Calibri" size="3">When traveling, we should always remember to factor tipping  into our budget.  Tipping is a customary  way of showing our appreciation for the quality of service we receive from the  service providers who help make our vacation relaxing and enjoyable.  </font>
			    </div>
<p align="left"><font face="Calibri" size="3">We should always be prepared to generously reward good  service with a monetary tip <u>and</u> verbal recognition.  On the flip side, we should also be prepared  to call attention to bad service by reducing the monetary tip and addressing it  with the service provider (and his or her supervisor, if appropriate).</font></p>
<p align="left"><font face="Calibri" size="3">That being said, if we can&#8217;t afford to tip, we should  probably stay home.  It is simply  unacceptable to reap the rewards of good service and not show our appreciation  for it.</font></p>
<p align="left"><font face="Calibri" size="3">With summer vacation now upon us, are you and your travel  companions prepared to tip appropriately?   If not, read on to brush up on your tipping etiquette.  Minimum tip recommendations for various  occasions are provided below.  </font></p>
<p align="left"><font face="Calibri" size="3"><strong>Tipping Etiquette for  Basic Travel<br />
				  </strong></font><font face="Calibri" size="3">It is important to keep in mind that the people we are tipping  are often times the ones most in need of extra money, so we should be generous  yet fair.</font></p>
<div align="left">
<ul>
<li><font size="3" face="Calibri"><strong>Airport skycaps</strong> <strong>and rental car/hotel shuttle drivers</strong> should  receive $1 or more for EACH bag they assist us with.  Consider tipping a little extra if your bag  is extremely heavy.</font>
</li>
<li><font size="3" face="Calibri">Let&#8217;s not forget our <strong>wheelchair  attendants</strong>!  A $2 to $5 tip is  standard for their services.</font>
</li>
<li><font size="3" face="Calibri"><strong>Taxi drivers</strong> should receive anywhere from 15% to 20% of the total fare with the minimum  being $1.  If he or she assists with our  luggage or packages, a slightly larger tip is appropriate.<br />
			          </font></p>
<p>
				      </li>
<li><font size="3" face="Calibri">When using <strong>valet  parking</strong>, a $2 to $5 tip is acceptable and should be given when our car is  brought to us at the end of the evening.</font>
</li>
<li><font size="3" face="Calibri"><strong>Bellhops</strong> should  receive $1 or more for EACH bag they assist us with.  Again, consider tipping a little extra if  your bag is extremely heavy.  Whenever a  bellhop brings a requested item to our room, we should provide a $2 to $3 tip.</font>
</li>
<li><font size="3" face="Calibri">When a <strong>doorman</strong> hails a taxi for us, $1 to $3 is appropriate.   Remember to be generous if he or she hails a taxi in the rain.
<p>
				      </font>
				      </li>
<li><font size="3" face="Calibri"><strong>			          Housekeeping</strong> should receive a minimum of $2 per day for EACH individual staying the room &#8211;  or more if the room is extremely messy.  In  most hotels (even four and five-star hotels), the housekeeping staff varies  from day-to-day.  Therefore, I recommend  tipping daily instead of at the end of our stay to ensure the tip is received  by the correct individual.<br />
			          </font></p>
<p>
				      </li>
<li><font size="3" face="Calibri">There are no hard and fast rules for tipping a <strong>concierge</strong>.  We should simply use our judgment.  How often we use the concierge and the tasks  he or she is performing should be our guide. </font>
<p></p>
<ul>
<li><font size="3" face="Calibri">If he or she assists us once with a dinner reservation  and/or theatre tickets, anywhere from $ 5 to $30 is appropriate.  </font>
</li>
<li><font size="3" face="Calibri">If we plan to use the concierge several times during a long  stay at the hotel, we might consider waiting until the end of our stay when  checking out to tip him or her anywhere from $50 to $100.</font>
</li>
</ul>
</li>
<li><font size="3" face="Calibri">Tipping for <strong>tour  personnel</strong> can be a bit tricky.  We  should discuss tipping amounts and procedures with our travel agent or cruise line  agent to fully understand what is expected. <br />
                        </font></p>
<p>
				      </li>
<li><font size="3" face="Calibri">When enjoying the performance of a <strong>street or subway entertainer</strong>, always drop $1 to $3 into his or her  hat or instrument case.</font></li>
</ul>
<p>&#160;</p>
</p></div>
<p align="left"><font face="Calibri" size="3"><strong>Tipping Etiquette for  Food &amp; Drink</strong></font></p>
<div align="left">
<ul>
<li><font size="3" face="Calibri">For <strong>restaurant checks</strong>, we should tip 15% to 20% of the bill <em>before tax</em> based on the quality of  service received.  When the restaurant is  self-service, 10% of the bill is customary since the wait staff is not serving  our meal.  </font>
</li>
<li><font size="3" face="Calibri">For <strong>bartenders</strong>, $1 per drink is acceptable.  If we run a tab, 15% to 20% of the final bill <em>before tax</em> is appropriate.  We should always remember to discreetly check  our bill for free drinks.  If the  bartender does not charge us for a drink or two, we should be sure to add a  couple of extra dollars.</font>
</li>
<li><font size="3" face="Calibri">A 15% tip is acceptable for <strong>hotel room service</strong>.  Be aware that at most hotels this gratuity is  usually included with the bill.  It is  not necessary to write in an additional tip unless you simply want to.</font>
</li>
<li><font size="3" face="Calibri">For <strong>food delivery</strong>, we should tip 10%, unless the weather is  dreadful at which time I recommend a 15% tip, unless of course the quality of  the service received doesn&#8217;t warrant it. </font></li>
</ul>
<p><font face="Calibri" size="3">There you go!  You are  now prepared to tip appropriately.  I  wish you the safest, happiest and most relaxing of summer travels!  </font></p>
</p></div>
<p align="left"><font face="Calibri" size="3">Cheers!<br />
				  </font><font face="Calibri" size="3"><strong><a href="http://www.starlawest.com/">Starla West, Corporate Impression Management  Coach</a></strong></font></p>
<div align="left"><font size="3" face="Calibri"><br />
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			<media:title type="html">Starla West</media:title>
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		<title>Create A Comfortable Environment For Everyone with Proper Cell Phone Etiquette</title>
		<link>http://starlawest.wordpress.com/2010/05/16/create-a-comfortable-environment-for-everyone-with-proper-cell-phone-etiquette/</link>
		<comments>http://starlawest.wordpress.com/2010/05/16/create-a-comfortable-environment-for-everyone-with-proper-cell-phone-etiquette/#comments</comments>
		<pubDate>Sun, 16 May 2010 14:20:06 +0000</pubDate>
		<dc:creator>Starla West, Corporate Image Coach</dc:creator>
				<category><![CDATA[Communication Essentials]]></category>

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		<description><![CDATA[cell phone etiquette,using our cell phone properly A few weeks ago, my friend Adam was in a spin class where another attendee answered her cell phone and conducted an entire conversation &#8211; very loudly &#8211; right in the middle of class!  There is nothing more irritating than having to listen to someone&#8217;s personal conversation in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starlawest.wordpress.com&amp;blog=11559529&amp;post=163&amp;subd=starlawest&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><!-- #BeginTags -->
<p class="tags"><a href="http://www.technorati.com/tag/cell phone etiquette" rel="tag">cell phone etiquette</a>,<a href="http://www.technorati.com/tag/using our cell phone properly" rel="tag">using our cell phone properly</a></p>
<p><!-- #EndTags --></p>
<p align="left"><font face="Calibri" size="3"><img src="http://starlawest.files.wordpress.com/2010/05/cellphone9edited.jpg?w=187&#038;h=225" width="187" height="225" align="right" />A few weeks ago, my friend Adam was in a spin class where  another attendee answered her cell phone and conducted an entire conversation &#8211;  very loudly &#8211; right in the middle of class!   There is nothing more irritating than having to listen to someone&#8217;s  personal conversation in a public place.   When our cell phone rings, we should quietly answer the call and  immediately move to a more private location out of respect for ourselves, the  caller and those around us.</font></p>
<p align="left"><font face="Calibri" size="3">Here are a few more cell phone etiquette tips:&#160;</font></p>
<div align="left">
<ul>
<li><font size="3" face="Calibri">When selecting a cell phone ring tone, keep in  mind your selection will speak volumes about who you are as an  individual.&#160; A good rule of thumb is to remain conservative and select a  ring tone that is appropriate for our personal and professional lives. The best  ring tone is one that captures ONLY our attention (not the attention of those  around us). Being &quot;that guy&quot; or &quot;that girl&quot; with an  obnoxious ringtone will only work against us&#8230;not for us.&#160;</font></li>
</ul>
<ul>
<li><font size="3" face="Calibri">When using our cell phone in public, we should  refrain from talking about personal or professional problems, financial woes,  and health worries.  In addition, we  shouldn&#8217;t assume it is acceptable to speak loudly because we think what we&#8217;re  saying is impressive to those around us.   Show respect for others by keeping your voice low at all times.&#160;</font></li>
</ul>
<ul>
<li><font size="3" face="Calibri">This should go without being said&#8230;never swear  or conduct an argument on a cell phone in public.  Nothing excuses such barbaric behavior.  It is unflattering to draw such negative  attention to ourselves.  Always keep your  conversation friendly.  </font></li>
</ul>
<p>				    <font size="3" face="Calibri">Yours in personal and professional development,<br />
				    <a href="http://www.starlawest.com">Starla West, Corporate Impression Management Coach</a>				    <br />
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